This is especially true now that it is rolling out its mobile-first index.Īs of December 2017, the search engine has started ranking all search results based on the mobile versions of pages. Now that Google takes speed into consideration when ranking sites your load times can also influence how easily users can find you in the first place. How to find out what’s killing your conversions How your website speed influences visibility It’s clear that putting in the effort to increase your site speed - even by one second - could have a major impact on conversions. In another study, the relationship between load times and conversion rates showed a 25% decrease in conversion rates with just one extra second of load time.
For every one second of site speed improvement they experienced up to a 2% increase in conversions.This showed that the faster a page, the more likely a visitor was to make a purchase.Īt the end of their website speed optimization, Walmart reported the following results: One of the best examples of this is Walmart’s improvement in conversions and revenue after increasing their site speed.ĭuring their initial analysis, they found that visitors who converted had received pages that loaded two times as fast as the visitors who did not convert. This survey also discovered that a one-second delay can decrease customer satisfaction by about 16%. In that same survey, 52% of shoppers said that quick page loading is important to their site loyalty and 44% said they tell their friends about poor site experiences. In one survey, 79% of customers said they would not return to a site with poor performance. That alone is a huge blow to your potential conversions.Īnd for the visitors that decide to stick around, your slow load times can deter them from returning in the future. If your site takes more than three seconds to load, you lose almost half of your visitors before they even arrive on your site. And 40% will abandon a page that takes three or more seconds.
In fact, 47% of consumers expect websites to load in two seconds or less. How website speed optimization influences conversions This means that having a fast site is essential - not just for ranking well with Google, but for keeping your bottom-line profits high. Your site taking a few extra seconds to load will have a negative impact on your ability to engage visitors and make sales. Think that speeding up your website isn’t important?Ī one-second delay in page load time yields:
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